One of the most important aspects of email design is a purposeful call-to-action, as it needs to compel recipients to engage further with your brand. Although all marketing content needs a clear call-to-action, in this post I’m going to focus on calls-to-action (CTAs) for non-profit and political email campaigns.
Read More “Boost Your Non-Profit & Political Email Marketing Click-through Rates”
Pretty much every marketer knows that content is king and, truly, it’s one of the best avenues towards lead generation. But the sad reality we all have to face is the fact that few have both the time and/or the resources to constantly generate all that content all the time. And with multi-channel marketing – blogging, posting on social media and pushing email marketing pieces out, in particular – it’s just content, content, content across the various marketing channels. So, while it’s important to create original pieces, there is a fair bit of value in sharing or resharing existing information as well. Why reinvent the wheel? If there’s already an article, tweet or Facebook post out there that so eloquently states what you’re stumbling to say in your own words, why work so hard to duplicate their same exact efforts?
Read More “Resharing Content: A Valid Multi-channel Marketing Strategy”
Despite the rise of social networking, email is still among the most popular methods that political campaign consultants use to build and rally support. Although social media is a great way to push out content, you can use email to drive membership, foster advocacy, raise awareness and brand visibility.
Read More “Political Email Marketing: Increase Awareness to Increase Votes with Email”
Forrester Research has released an update on its Forrester Wave: Email Marketing Vendors, Q3 2014 report naming StrongView as a top-ranked Email Marketing Vendor in the strategy category. In addition, Strongview received the highest possible scores in categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security.
Read More “The Forrester Wave™: Email Marketing Vendors, Q3 2014 – Forrester Research, Inc.”
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