Hey, it’s Friday! The Friday before Labor Day, no less.
So, in the spirit of the holiday weekend, here are some fun facts about email:
Month: August 2013
How to approach email from a content marketing perspective
Many marketers see email as a fading, old-fashioned approach to marketing – if they don’t see it as dead altogether – and are instead choosing to focus their efforts on the more glamorous players on the scene: content marketing and social media.
But email is not dead. Not by a long shot. According to the Direct Marketing Association, email has an ROI of around 4,300% (no, that second “0” is not a typo!).
Savvy marketers are figuring out how to move their prospects from social conversation to conversion by incorporating the reach and impact of social media with the incredible ROI of email. Want to find out how you can do the same? Read on!
Read More “How to approach email from a content marketing perspective”
Why you should incorporate storytelling into your email campaigns
Traditionally, marketing has been about making noise, in one way or another, to stand out, get attention, and drive sales. And today’s marketplace is arguably the noisiest it’s ever been. People have information, messages and ads coming at them from everywhere – even at the gas pump and in line at the grocery store – every waking hour of the day. As a result, standing out amidst the clamor is becoming more and more challenging.
So what can we do?
Read More “Why you should incorporate storytelling into your email campaigns”
Should you use video in your email campaigns?
Lots of people are talking about using video in email marketing. And many love the idea.
After all, video can be more emotionally engaging than a more traditional email with text and images. And, emails with video content tend to have better open, click-through and conversion rates, as well as improved engagement.
Sure, that all sounds great. But is using video in email easier said than done?
How to Structure Your Content Marketing Program with the Five Ws
If you took a journalism class in high school or college, you might remember the basic information gathering questions you needed to ask in order to write an article: The “Five Ws”.
In this post, we’ll explore how you can use those same questions as a starting point for structuring your content marketing program. Read on to find out how!
Read More “How to Structure Your Content Marketing Program with the Five Ws”
Family Day at Net Atlantic!
Last week, Net Atlantic had the pleasure of hosting its annual Family Day!
How to use your content to get more traffic, fast
According to a recent post on Copyblogger, the best way to increase traffic to your blog is to create well-written posts that contain interesting and/or useful information – and use compelling headlines. Their formula looks like this:
Read More “How to use your content to get more traffic, fast”
How to use social media to boost your search rankings
Things are changing in the world of SEO. Building backlinks to your site increases your brand’s credibility – and a great way to build those backlinks is through social media.
Now is the time to harness the power of social media to improve your search rankings. Here’s how:
Read More “How to use social media to boost your search rankings”
8 great ways to use images in social media posts
When you include them in your social posts, “photos get 7 times more likes and 10 times more shares than links,” according to Dan Zarrella.
With that in mind, here are 8 great ways to use photos and images in your posts to get more likes, comments and shares:
Read More “8 great ways to use images in social media posts”
4 tips for using Twitter to grow your email list
If you’ve been following the blog for the last several weeks, you’re probably aware of how to use social media to grow your email list – and how to use your email list to get more followers and fans on your social networks.
So now it’s time to get a little bit more specific. Here are four easy tactics you can start using today to boost your email sign-ups:
Read More “4 tips for using Twitter to grow your email list”
Email Marketing Blog 
You must be logged in to post a comment.