Getting those coveted “likes” for your Facebook page is great – but it’s only the beginning.
So what do you do next?
Read on for 5 tips on how engage your new Facebook fans and keep them coming back.
Month: August 2013
LinkedIn Sponsored Updates: Can they work for you?
You may have heard that LinkedIn recently launched Sponsored Updates, providing a way for your company to reach LinkedIn members beyond your existing audience.
But can they work for you? Read on to find out.
Read More “LinkedIn Sponsored Updates: Can they work for you?”
6 Simple Ways to Integrate Email and Social Media Marketing
Why should you encourage your email subscribers to engage with you on your social networks?
Well, not all your customers and prospects want to engage with you at the same level. And each medium (email, blog, Twitter, Facebook, etc.) gives your audience an opportunity to connect with you in a different way. For instance, email is great for some, but others might prefer the lower commitment of following you on Twitter (especially if they are new to your brand). Rather than lose them altogether if they decide to unsubscribe from your list, you can make them aware of the different ways they can stay in touch with you. They can decide what’s best for them – and you can keep them in the loop.
In addition, by giving your customers and prospects many different ways to connect with you, you’ll broaden your reach over time. This contributes to the growth of your brand – and your bottom line.
So how do you get started? Read on!
Read More “6 Simple Ways to Integrate Email and Social Media Marketing”
Do Facebook Ads, Sponsored Stories, and Promoted Posts Really get Results?
Did you know that when you publish a Facebook post, only 10 – 16% of your fans will see it? That means that if you have 500 fans, fewer than 1/5 of them are seeing a given post.
So what’s a brand to do?
Read More “Do Facebook Ads, Sponsored Stories, and Promoted Posts Really get Results?”
3 tips for determining the right social media mix for your business
Over the last couple of weeks, we’ve discussed how you can get the most out of some of the most popular social media channels: Facebook, LinkedIn, Twitter, Google+, and Pinterest.
Depending on your goals, however, managing your social networks could turn into a full-time job. The good news is that, contrary to what many social media advocates would tell you, there’s no law that says you have to use all of them. So how do you figure out which one(s) to focus on first?
Read More “3 tips for determining the right social media mix for your business”
Email Marketing Blog 