Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

Tag: Trends

Join us at the Email Evolution Conference 2013

Posted by on in Company News

The sixth annual Email Evolution Conference (EEC 2013) takes place February 6-8 at the Fontainebleau Hotel in Miami Beach, Florida. While you’re there be sure to stop by and visit with the Net Atlantic team at booth number #302.

This conference offers 30+ educational sessions and brings together more than 300 email marketing professionals, who are collectively shaping the future of marketing. With four power-packed days of practical advice and useful techniques, you’ll learn the best ways to capitalize on the high ROI this low-cost communication tool can provide—both on its own, and integrated with other channels including social, search, mobile, and video—everything attendees need to meet the challenges of the ever-changing and evolving world of email marketing.

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Test This, Not That: Email Campaign Testing Beyond the Subject Line

Posted by on in Email Marketing Best Practices

Test This, Not ThatI’m sure you’ve read it before: employing testing as an optimization tactic has been proven to be an extremely efficient means of increasing email marketing performance. What you may not have read is that the most widely used testing strategies are not always the most effective.

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7 Email Marketing Trends You Cannot Ignore

Posted by on in Email Marketing Best Practices, Industry News

7 Email Marketing Trends You Cannot IgnoreAre your campaigns reaching the intended audiences?

To maximize the power of email — as well as emerging channels such as social and mobile — you have to think about how these channels fit into your overall marketing strategy and objectives. What channels are best suited to build your brand, help deepen customer relationships, or reach your target market?

Email marketing is an essential part of any successful marketing mix. Large enterprises, as well as small-to-medium sized businesses, use email marketing to engage their target audience by providing compelling and relevant content. The latest email marketing technology allows you to deepen customer relationships, turn leads into sales opportunities, and move them forward in the buying process.

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