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Tag: holiday email campaign

08Oct

Part 4: Tactical Tweaks to Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 8, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content
You didn't see my email? Oh, fudge...

It’s already time to wrap up our 4-part series on how to tweak your holiday email campaigns for your most successful season ever!

Here’s a quick review: In Part 1, we discussed the effectiveness of creating compelling subject lines and using personalization in your holiday emails. In Part 2, we talked about how to set the right goals for your holiday email campaigns. And, in Part 3, we reviewed how important the look and feel of your emails can be, especially during the holiday season. If you missed any of those posts, we encourage you to go back and give them a look.

Now, in Part 4, we’ll discuss why sending an email once is not enough if you want to reach as many of your subscribers as possible. Why? Read on to find out!

Read More “Part 4: Tactical Tweaks to Elevate Your Holiday Email Campaigns”

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06Oct

Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 6, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Templates, Email Templates, Design & Layout, Marketing Strategy, Mobile Email Marketing, Mobile Optimization
Over-The-Top Christmas Decor

We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!

In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.

Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.

So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!

Read More “Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns”

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