Email Newsletter Design Dos and Don’ts for Publishers

Email Newsletter Design Dos and Don’ts for Publishers

As a health and wellness publisher, you rely heavily on subscribers engaging with your email campaigns. If your email doesn’t catch their attention right away, it probably won’t have much impact. For your emails to land in your subscribers’ inbox and get results, your email needs to be formatted correctly and well-designed. If you’ve been using the same template for your newsletter for months, or even years, it’s time to totally redesign your newsletter, or simply modify a few things, to give your subscribers something fresh to keep them engaged.

We’ve put together a guide that illustrates what to DO and what NOT to do when crafting your email newsletters.  We highlight common mistakes that health and wellness publishers make when constructing an email campaign. With tips from this visual guide, you can optimize your health and wellness newsletters for visual appeal, subscriber engagement and inbox delivery. From color, length and layout to subject lines and calls-to-action, we’ll help you avoid common pitfalls, drive opens and conversions, and  increase the productivity of your email marketing programs.

Download Email Newsletter Design Dos and Don’ts for Publishers.

Hotelier Email Marketing Challenges & Solutions [Post 5 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common marketing challenges hoteliers face and explore how email is still the most effective solution to meet these challenges.

Today’s blog post highlights how to optimize email deliverability and performance. Whether you are new to email marketing or are looking to refine your email campaigns, learn how you can use email to drive action and increase profits.

Hotelier Email Marketing Challenges & Solutions [Post 1 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common marketing challenges hoteliers face and explore how email is still the most effective solution to meet these challenges.

Today’s blog post highlights how email marketing can help hoteliers improve hotel sales through higher room bookings. Whether you are new to email marketing or are looking to refine your email campaigns, learn how you can use email to drive action and increase profits.

Make a Splash: Surfing Etiquette for your Email Marketing

Make A Splash: Surfing Etiquette For Your Email MarketingWhat does surfing have to do with email marketing? Well, both disciplines require a strategy, timing, preparation, and best practices, or what we surfers call surfing etiquette, to make a memorable surfing session.

Speaking of surfing; that’s a photo of me at one of my favorite hometown breaks in New Hampshire. I know what you’re thinking; surfing in New Hampshire… do they even have beaches there? The answer is yes, we sure do! But lets get back to email marketing.

Do Your Images Detract From Your Message?

Do Images Detract From Your Message?

When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image “off” and “on” scenarios.

Here are some of the basics you need to know about using images in email:

Goodmail Closes: What Does This Mean for Senders?

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.