Transactional Email – Email Marketing Blog

Automate Powerful Event-Triggered Email Campaigns with Lifecycle Marketing

Posted by Net Atlantic Marketingon December 26, 2019June 8, 2020in Transactional Email

The problem that many businesses today face when it comes to email marketing is talking to the right people at the right time. It can be difficult for a company to understand exactly what type of message their prospects need to hear; after all, someone learning about the products or services that your company offers has different needs than someone who is comparing you to a competitor that they already know about.

4 Critical Phases of Email Marketing Automation – with Infographic

Posted by Net Atlantic Marketingon April 2, 2015November 1, 2016in Email Automation, Infographic, Transactional Email

A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of supervision and it produces results. And with little actual effort from its operators beyond its initial setup, no less. When you send out an individual mailing, it’s not this long, drawn out experience. You set things up the one time and it just hits the ground running, pretty much on its own.

Infographic: Leverage The Power of Email Automation

Posted by Net Atlantic Marketingon March 26, 2015November 1, 2016in Email Automation, Infographic, Transactional Email

Make email truly work for you through the power of automation. With it, you can set up and deploy a multitude of microcampaigns comprised of one-off messages sent in response to predetermined triggers like purchases being made, anniversary dates being reached, or sign ups getting generated. No more hovering over the SEND button and waiting for such events to turn up. Nope. The campaigns just run themselves and they hit SEND for you.

What One-Off Triggered Email Campaigns Should You be Using

Posted by Miller Ramoson March 19, 2015April 8, 2015in Email Marketing Best Practices, Transactional Email

When people talk about drip campaigns, they typically refer to those campaigns that are automatically executed over a period of time, very often comprised of a couple different messages sent off every now and again. But, really, email marketing automation is also inclusive of those campaigns that are comprised of a single message made in direct response to a single event. That is to say, drip campaigns of only one message. And, really, it’s the constant firing off of these disparate one-off messages without your having to do so individually that constitutes part of what makes email marketing automation so useful.

Infographic: Increase Engagement With Triggered and Transactional Emails

Posted by Net Atlantic Marketingon March 12, 2015November 1, 2016in Infographic, Transactional Email

Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.

When Should You Send Email Campaigns?

Posted by Marianne Celluccion May 3, 2011April 16, 2014in Email Engagement, Email Marketing Best Practices, Marketing Strategy, Transactional Email

Do you ever wonder what are the best days and times to send email?

If you do, you’re not alone.

I can’t tell you when and how often to send messages to your customers or subscribers — there is no “best” time or day to send email. However, I can tell you that if you capture the right data, you won’t need one.

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