Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

Month: May 2011

Move Beyond The One Size Fits All Approach

Posted by on in Targeted Email Marketing

Now is the time to take your email marketing program to the next level, and move beyond the “one size fits all” model, and strive to customize products and services for individual needs. Segmentation can help.

A company that treats all customers and prospects the same speaks to everybody, and thus nobody. Rather than a “batch-and blast” approach, identify the most likely targets for a product or service.

Instead of viewing customers/prospects as single-minded groups, all with the same wants and needs, consider how wants and needs might differ among them, and how those differences might influence their purchasing patterns and behaviors.

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12 Ways Readers Respond to Your Email

Posted by on in Targeted Email Marketing


In email marketing, one thing you learn pretty quickly is that sending your email is only the half of it. The next part (and arguably the most important) is what happens after the reader receives the email. You track opens and clickthroughs, as well as other metrics, but even this doesn’t provide the whole story.

You should put yourself in your subscribers’ shoes, and ask what you would do if you received your own email. Whether the campaign worked or not depends on the many things your readers do when they get your mail.

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