Making Email Marketing Productivity a Priority

Making software that’s easy to use, full of features, and delivers on its promise is what we all expect from software companies.

But what about Productivity?

Can software really help a user do their job better, faster, with less keystrokes, and with more efficiency?

Yes.

I’ve used software programs that are very well-designed, that help me work better, faster, and especially smarter. I like that. Examples that come to mind include Microsoft Word, and Microsoft Excel. Like them or not, they do a good job of helping the user write and edit documents, and manage complex spreadsheets of information. They do an awful lot more too!

And now we have that same productivity in Email Marketing.

LM14 Mailing overview
ListManager 14

Net Atlantic’s new ListManager version 14 is now released, and contains a myriad of productivity improvements. In fact, it’s been designated our Productivity Edition.

The new ListManager 14 contains four key new areas of enhancements to explore:

  1. Productivity Improvements – with a new streamlined interface, the email marketing platform boasts a new easy to use drag and drop template designer which makes responsive email templates very easy to use. Also included are Automatic Audience Segmentation, and One-click list optimization and import with List Buddy
  2. Data Analytics and Reporting – including very high levels of detail on delivery of your email, deep engagement statistics, and letter grades assigned to your email campaigns to help you easily evaluate your performance.
  3. Dynamic Design Tools – new responsive email designer, responsive templates, and Email on Acid integration helps you create attractive and highly effective email campaigns which render properly on all devices.
  4. Advanced Security – The latest TLS (Transport Layer Security) deployment, advanced encryption, and SSL connections keep your data secure.

If email marketing is an important part of your job, take a look at the new Productivity Edition.

To learn more about the ListManager 14 Productivity Edition visit NetAtlantic.com.

Spoofing And Phishing In Gotham City And Beyond

Spoofing and phishing. If you watch the Fox television show Gotham (@Gotham), those terms might sound like something Edward Nygma, a.k.a. The Riddler, might use to confound James Gordon and the Gotham City PD.

Whenever I talk to new employees about what the Abuse, Compliance and Delivery group does here at Net Atlantic, I usually get a few giggles when I bring up spoofing and phishing. Heck, they still make me chuckle sometimes! But even though they might sound funny, spoofing and phishing are no laughing matter. In fact, these practices are actually pretty nefarious!

ROI: Using Email Marketing as Part of Your Multi/Omni-channel Campaigns

You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. However, there aren’t many content marketing formats that are successful across multiple channels and numerous campaigns. Email marketing is the exception to that principle, as it’s one of the best tools you can count on for purposes of ROI. Here’s why email is so useful and some tips on what you can do to harness that power.