Become a Trusted Source: Nurture Your Leads

Lead nurturing is the process an inquiry goes through once it is received by your company. This process has the goal of converting as many of your leads into qualified prospects as possible. Depending on your business model this process could also result in immediate sales. With an intelligent and automated lead nurturing program in place companies can see a huge return on investment.

An effective lead nurturing campaign can increase the number of qualified prospects in your pipeline and decrease the time a possible client spends in a sales cycle. But even more important than this, a great nurture program can demonstrate to your potential customer base that you are trusted source of information. Once a prospect views you as a valuable source of information you have deepened your relationship with that potential customer.  If you have a deeper relationship with your customer from the beginning, a solid foundation has been set and you will likely be able to retain that client for a longer period of time.

Successfully integrating a nurture campaign into your email marketing efforts takes some planning. You don’t want to just start pushing material out to your leads. You want to serve them timely information. Each email should be seen as a way to provide your prospects with valuable insight, not just as an opportunity to influence their buying decision. In return this train of thought could result in lasting relationship with your buyers. Reports have shown that acquiring a new customer is 6 to 7 times more expensive then retaining an existing customer.

The New York Times Email Mistake: Can It Happen To You?

By now you probably know about the New York Times’ little email error on Wednesday, December 27. But if you don’t, here’s the nutshell: The Times sent a ‘Cancellation’ email to 8.6 million people, presumably every single one of their online email subscribers. The email was meant only for those who actually subscribe to the paper’s home delivery service.

First the Times claimed it was spam, then blamed their email service provider Epsilon, and finally fessed up; The Times did it themselves.

7 Email Marketing Trends You Cannot Ignore

7 Email Marketing Trends You Cannot IgnoreAre your campaigns reaching the intended audiences?

To maximize the power of email — as well as emerging channels such as social and mobile — you have to think about how these channels fit into your overall marketing strategy and objectives. What channels are best suited to build your brand, help deepen customer relationships, or reach your target market?

Email marketing is an essential part of any successful marketing mix. Large enterprises, as well as small-to-medium sized businesses, use email marketing to engage their target audience by providing compelling and relevant content. The latest email marketing technology allows you to deepen customer relationships, turn leads into sales opportunities, and move them forward in the buying process.

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