Political Email Marketing – Email Marketing Blog

Cultivate an Attitude of Gratitude: 7 Donor-Centered Practices

Posted by Marianne Celluccion April 23, 2015in Political Email Marketing, Targeted Email Marketing

The job of cultivating donors, engaging target audiences, and building personal relationships are all crucial to achieving fundraising success. With each step in the process, it’s easy to lose sight of the single-most important part of increasing fundraising and volunteerism: conveying gratitude. Below are 7 practices to help you focus on the donor experience, as well as develop and strengthen donor relationships by cultivating an attitude of gratitude:

Boost Your Non-Profit & Political Email Marketing Click-through Rates

Posted by Marianne Celluccion September 25, 2014April 8, 2015in Email Engagement

One of the most important aspects of email design is a purposeful call-to-action, as it needs to compel recipients to engage further with your brand. Although all marketing content needs a clear call-to-action, in this post I’m going to focus on calls-to-action (CTAs) for non-profit and political email campaigns.

Political Email Marketing: Increase Awareness to Increase Votes with Email

Posted by Marianne Celluccion September 11, 2014April 8, 2015in Marketing Strategy

Despite the rise of social networking, email is still among the most popular methods that political campaign consultants use to build and rally support. Although social media is a great way to push out content, you can use email to drive membership, foster advocacy, raise awareness and brand visibility.

Share this:

Share this:

Share this: