How to Structure Your Content Marketing Program with the Five Ws

If you took a journalism class in high school or college, you might remember the basic information gathering questions you needed to ask in order to write an article: The “Five Ws”.

In this post, we’ll explore how you can use those same questions as a starting point for structuring your content marketing program. Read on to find out how!

How to use your content to get more traffic, fast

According to a recent post on Copyblogger, the best way to increase traffic to your blog is to create well-written posts that contain interesting and/or useful information – and use compelling headlines. Their formula looks like this:

Knowing who you are drives everything: An interview with Ian Smith

Knowing who you are drives everything: An interview with Ian SmithIan Smith believes that your business is either remarkable or invisible. He founded the Portfolio Partnership to help owners assess which of these categories their business falls into, and help them become – and stay – remarkable. The practice operates within the niche of scaling businesses.

Ian is also the author of the popular Smith Report blog, which provides advice to small businesses who want to scale, not just grow. The number of subscribers to his blog is growing at a steady rate, and his email notifications of new posts maintain a consistent open rate of around 15%.

Recently, I had a chance to meet with Ian to discuss his thoughts on content marketing, how it has impacted his business, and how he thinks it will evolve in the coming months and years.

9 keys to writing a stellar blog post

Many people wish they had a magic formula for writing the perfect blog post.

Sadly, there is no such formula, but we’ve got nine tips that will help make it a lot easier:

How to use an editorial calendar

An editorial calendar is an invaluable tool you can use to plan your content production schedule in advance.

Unfortunately, however, most businesses don’t use one. This is usually because people assume that creating an editorial calendar is difficult, or complicated, or involved. But this is not the case!

You can make your calendar as simple or as complex as you want:  super-detailed and set it in stone, or bare-bones and flexible from one month (or one week) to the next. It’s entirely up to you.

Read on to learn how to discover what works best for you, and start making the content production process faster and easier right away!

Plan your content production in advance!

When starting out with content marketing, and blogging in particular, many people struggle with when and how often to post. And on top of that, there is always the question of what to write about.

If you wait until the last minute to write a blog post, you’ll most likely spend far too long staring at a blank screen, waiting for inspiration to strike. And, if you’re like most people, you’ll be putting so much pressure on yourself to come up with something brilliant that you might as well pull up a chair for your writer’s block, because it’s guaranteed to show up.