Net Atlantic Marketing

From: sales@company.com (aka DELETE ME)

Posted by Net Atlantic Marketingon August 12, 2010April 8, 2015in Email Marketing Best Practices

Delete Email What is the best email address to use for your email marketing messages?

If you’re struggling with this question for your own campaigns, congrats! You’re thinking pretty deeply about optimizing engagement and interactivity with your readers. There are basically two schools of thought: 1) Your readers want a ‘personal’ approach and will respond to an email from their friendly sales executive named Joe instead of an impersonal, faceless corporation, or; 2) Your readers understand your brand and will welcome news and updates from your company, but will feel ‘tricked’ by your attempt to use a personal name.

Notice, in both cases, I assume you have an existing relationship with your readers.

B2B Email Marketing: It’s All in the Timing

Posted by Net Atlantic Marketingon August 9, 2010April 8, 2015in Marketing Strategy

Scheduling Emails Use the five buyer decision stages to optimize your message.

We B2B marketing professionals think about our target audience practically every minute (It’s kind of an obsession). We know their revenue, number of employees, titles they hold, their budgets, their hobbies, and most importantly, their decision roles. This is static lead info, and we try to know as much as we can.

But what about dynamic info, that changes over time? For instance, when are people ready to buy?

Social Media in your Email Campaigns? Of Course!

Posted by Net Atlantic Marketingon May 13, 2010April 16, 2014in Social Media Marketing

Net Atlantic brings you email marketing with built-in social media sharing tools.

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