Net Atlantic Marketing

Infographic: Leverage The Power of Email Automation

Posted by Net Atlantic Marketingon March 26, 2015November 1, 2016in Email Automation, Infographic, Transactional Email

Make email truly work for you through the power of automation. With it, you can set up and deploy a multitude of microcampaigns comprised of one-off messages sent in response to predetermined triggers like purchases being made, anniversary dates being reached, or sign ups getting generated. No more hovering over the SEND button and waiting for such events to turn up. Nope. The campaigns just run themselves and they hit SEND for you.

Infographic: Increase Engagement With Triggered and Transactional Emails

Posted by Net Atlantic Marketingon March 12, 2015November 1, 2016in Infographic, Transactional Email

Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.

3 Quick Changes You Can Make in Minutes to Increase Email Engagement

Posted by Net Atlantic Marketingon March 5, 2015April 8, 2015in Email Engagement

The Email Engagement Challenge

Email marketing is an extremely valuable tactic for online marketers, and it’s only getting better: according to research firm eConsultancy, revenue from email marketing went up 28% in a single year. The companies who are sending effective messages that build email engagement are finding new prospects and nurturing existing ones down the sales funnel.

When Should I Send Email and How Often?

Posted by Net Atlantic Marketingon February 19, 2015April 8, 2015in Email Marketing Best Practices

Okay, you’ve gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

The Basics of Email Marketing Metrics

Posted by Net Atlantic Marketingon February 12, 2015April 8, 2015in Email Marketing Best Practices

If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.

6 Things You Need to do to Get More Email Subscribers

Posted by Net Atlantic Marketingon February 5, 2015March 31, 2015in List Building Strategies

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.

Top 5 Reasons People Unsubscribe From Your Email Communications

Posted by Net Atlantic Marketingon January 29, 2015April 8, 2015in Email Marketing Best Practices

Few things are more deflating for an email marketer than experiencing the joy of someone signing up for their email list, only for that person to unsubscribe a few days or weeks later. A prospect should always move down through the sales funnel, but when they unsubscribe from your email communications it means they are going the opposite way.

How Email Fits Into Your Multi-channel Engagement Strategy

Posted by Net Atlantic Marketingon August 22, 2014April 8, 2015in Email Marketing Best Practices, Multi-channel Engagement

I recently read a great article, Email is Still the Best Thing on the Internet, by Alexis C. Madrigal, about the history of email. What struck me was the realization that I was in the industry during that time and remember most of it. So as I read it, I really thought about how far email has come and how well it still plays into today’s current strategies, including multi-channel engagement.

Email Engagement: Inbound Marketing’s Secret Weapon

Posted by Net Atlantic Marketingon August 7, 2014April 8, 2015in Email Marketing Best Practices

Do you know that email has an ROI of 4,300%?¹ As of 2014, 182.9 billion emails are sent/received per day, worldwide.²

As a marketer, in verticals like Higher Education or Political, harnessing the power of email and combining it with Inbound Marketing practices allows you to guide your audience to specific, relevant content. Segmenting your audience based on demographic or behavioral data allows you to tailor your content so that it educates and nurtures them as they move from one stage to the next in their Buyer’s Journey.

No Excuses! 14 Easy Ways to Engage your Customers with Email

Posted by Net Atlantic Marketingon July 30, 2014April 8, 2015in Email Marketing Best Practices

One of the biggest challenges marketers face is creating an ongoing dialog with their customers. They get caught in the trap of only sending emails to their customers when they have something new to sell. The truth is, continuous email engagement with your customers is key to building relationships and keeping your company front of mind. How do you create that ongoing dialog? What can you say that will make it easier for you to engage your customers with email?

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