Segmenting your email marketing campaigns doesn’t need to be a daunting task. We’ve simplified the process of dividing your email list into groups of likeminded individuals and sending personalized messaging into 4 simple rules. These rules will allow you to send targeted and personalized messages to groups of people who share similar characteristics. Although segmenting your list takes more time and effort, it gets your email to the people who want it the most, increasing the probability of recipients opening, reading and, ultimately, doing business with you. Segmenting at its most basic—using data you already have—will result in significantly higher conversion rates than one-off email blasts.

Follow the 4 Simple Rules for Email Marketing Segmentation illustrated in the infographic below to increase the effectiveness of your email marketing campaigns:

4 Simple Rules for Email Marketing Segmentation