The Millennials, also known as Generation Y, embrace all things digital; these are people born between 1981 and 2000. If asked most people in this generation will say that their use of modern technology is what differentiates them from earlier generations. Technology has provided them with an endless source of information.
Despite Millennials increased internet usage, when surveyed by Pew Research Center for MILLENNIALS A Portrait of Generation Next, there were no significant differences among Millennials, Gen Xers and Boomers when asked about the amount of email sent and received in the 24 hours prior to the survey. Millennials were more likely to have Tweeted, updated their online profile or sent a text message in that time period.
Don’t be discouraged; people under the age of 31 are still utilizing email. If you understand how they are using email in connection with social media and text, you can increase your under 31 subscribers’ engagement greatly.