interest tracking – Email Marketing Blog

The Miracle Of Clickstreaming And Interest Tracking

Posted by Karen Frascaon December 2, 2015in Email Engagement, Email Marketing Best Practices, Email Marketing Tracking & Reporting, Marketing Strategy

OK, kids… Grab a mug of hot chocolate and gather around the fire. I have a question for you:

Do you believe in miracles?

What if I told you that it’s easy to take the results of your email campaigns from so-so to extraordinary? That’s the miracle of technology – specifically clickstreaming and interest tracking – and it can have a very real, positive impact on your ROI. How? Read on!

Clickstream and Interest Tracking: How They Can Help Your Email Campaigns Succeed

Posted by Karen Frascaon August 17, 2015in Email Engagement, Email Marketing Best Practices, Email Marketing Tracking & Reporting, Marketing Strategy

Clickstream and interest tracking enable you to gain valuable insights into what visitors to your site are doing, and as a result, how effective your email campaigns really are. By applying this knowledge, you can craft more powerful campaigns – and see significant improvement in your results.

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