Recently, we published a series of six posts on how to optimize your email campaigns for mobile devices. Below, we’ve posted links to each post in the series so you have a one-stop destination for planning your mobile marketing strategy.
Enjoy!
There’s a lot of buzz going around about designing emails for mobile devices first. While this makes perfect sense for some of you out there, it might seem counter-intuitive for others…
Responsive Design: They Key to Mobile Engagement
If you want your message to be easy to read and engage with, regardless of which device it’s viewed on, the best way to go is to use responsive design…
When you’re creating an email that’s going to be read on almost any kind of device, from PC to smartphone to iPad, keep in mind that great design is only half of the equation. You could have the most beautiful email on the planet, but if your content isn’t relevant or enjoyable to your readers, it’s ultimately going to fall flat…
Keep it Simple. Focus on a Single Call to Action
The key to designing stellar emails that resonate on mobile devices is simplicity. This applies to both the visual and verbal aspects of your message…
The Secret to Writing Engaging Emails
How do you keep your reader engaged long enough to actually respond to that CTA you’ve worked so hard to create?
8 Ideas for Optimizing Campaign Landing Pages
If you’ve forgotten to optimize your campaign landing pages for mobile, your subscriber will land on a web page that looks a mess and, even worse, is impossible to navigate with their device…
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