Improve your relationship with your audience by showing them you are aware of the connections you have already established with them. Send very timely, targeted and relevant emails to your recipients whether they’ve just made a purchase or they’ve been a long-time customer.
Sound overwhelming? These types of campaigns are referred to as Lifecycle Marketing and are built around the simple concept of trigger-based events. Events that trigger an email marketing campaign can be anything from a new signup to a purchase on your website.
Lifecycle emails are an ideal way to show subscribers that you’re aware of the connections you’ve established with them. Best of all they work; in fact, they work really well. Gartner reports that marketers can expect a 600% lift in performance over outbound campaigns by leveraging event-triggered marketing tactics.