One is Silver, the Other is Gold

Make new friends, but keep the old.
One is Silver, the Other is Gold.

This was one of the very first things I learned as a little girl in Girl Scouts. Every so often I find myself humming the tune and singing a few of the verses that I now just barely remember. I stood around a circle and sang this song with 20 other girls so long ago and yet I still remember the lesson learned in the lyrics.

Silver shines bright. And Gold does too.
Keep them both. And they will shine for you.

Even though as young girls we were taught this lesson in friendship, as adults we can apply this message in many aspects of the business world. As I quietly mumble the words, I am thinking of how so many companies are starting out in their social media endeavors. Social media marketing initiatives are valuable, but the email marketing can still shine for you.

You have one hand, I have the other.
Put them together, We have each other.