12 Ways Readers Respond to Your Email


In email marketing, one thing you learn pretty quickly is that sending your email is only the half of it. The next part (and arguably the most important) is what happens after the reader receives the email. You track opens and clickthroughs, as well as other metrics, but even this doesn’t provide the whole story.

You should put yourself in your subscribers’ shoes, and ask what you would do if you received your own email. Whether the campaign worked or not depends on the many things your readers do when they get your mail.

Goodmail Closes: What Does This Mean for Senders?

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.

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