Grow Your Business by Getting to Know Your Customers

What matters most to your customers?

If you want to know how to increase your business, just ask your customers. Asking for customer feedback is one of the most important elements of doing business. Developing lasting customer relationships and customer loyalty requires an understanding of their needs and the reasons behind their buying decisions.

Survey your customers and ask them what they expect from you, what features of your product or service they most enjoy, what they think about your customer service, and what you could improve.

Listen to your customers, discover their pain points, and bring innovative solutions to market to address their issues and challenges. Paying attention to what your customers are saying can give you better insights to what matters most to them and gives you multiple ways to engage with them and build stronger relationships.

Audit your email marketing strategy

Email Marketing Audit

“Audit” – not everybody loves to hear that word, but it can also be your best friend.

If you send regular email campaigns, it’s a good idea to check out the soundness of your strategy every once in awhile. A complete audit of your email sending tactics and practices will help identify problems with your lists, your content, your segmentation, your schedule, and your campaigns.

It’s also a good idea to run an email marketing audit if you notice your response rates dropping, such as opens and clicks, or if you see a rise in unsubscribes and bounces. The audit can reveal where the problems might be.

Email: The Backbone of Marketing

Email Marketing is the backbone of your marketing strategyEver have a BGO?

It means “Blinding Glimpse of the Obvious”. It’s a term popularized in the 1980s, but it’s still around today. Sometimes, something freakishly obvious to everyone just needs to be pointed out. Well, here’s one:

The online environment is the media of choice for information consumers.

There, I said it. And what’s more, it’s not going back.

B2B Email Marketing: It’s All in the Timing

Scheduling EmailsUse the five buyer decision stages to optimize your message.

We B2B marketing professionals think about our target audience practically every minute (It’s kind of an obsession). We know their revenue, number of employees, titles they hold, their budgets, their hobbies, and most importantly, their decision roles. This is static lead info, and we try to know as much as we can.

But what about dynamic info, that changes over time? For instance, when are people ready to buy?

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