When I subscribe to an organization’s email or mobile marketing communication it is at that very moment I am looking to engage in a meaningful relationship with that company. As soon as I type in my information and hit submit I immediately check my Blackberry or Gmail account to ensure my subscription went through and see what valuable piece of information that company has to share with me; whether it be an exclusive discount, an insightful whitepaper, or a simple message asking if I was sure I wanted to opt-in.
It is quite disappointing when I don’t see a message within minutes or even hours of
subscribing with at least a thank you for sharing what I consider to be my valuable personal information. My interest in whatever product I was curious about has quickly faded and usually I am on to the next organization that can provide me with comparable products or services. Although I like to think I am unique, I have to believe a lot of people have similar reactions when their subscription to a service goes unrecognized for an extended period of time.