By Cara Chatellier, Founder & Creative Director at Bubbly Creative
Let’s talk about email marketing. Your inbox is no-doubt full of emails from all sorts of businesses. So, what makes you click and open?
Some businesses choose to send out simple email blasts from their account, while others work with professionals to create captivating graphics and designs. According to DMA, for every $1 you spend on email marketing you can expect an average return of $42! If you’re looking to capitalize on your ROI and make email marketing work for you, here are a few tips to improve your email marketing strategy!
- Automate Emails
When you plan your emails, you can take the time to design them any way you’d like. Instead of choosing a font or design last minute and potentially losing some of your brand continuity, when you use a service like Net Atlantic, you’ll gain access to designers who have rock-solid knowledge of HTML and know the Dos and Don’ts of email design. They’ll work with you to create unique email marketing templates that render correctly and consistently, reflect your brand, and provoke action from your recipients. They’ll also take the time to build and test the final design to ensure it looks correct for all of your subscribers.
2. Don’t Skimp on the Visuals
Embedded content like images, gifs, and infographics can lead to significantly better email responses. Images, gifs, and infographics, allow you to connect with your subscribers and include information you can’t get across through copy alone. According to wishpond.com, “by using GIFs in emails, senders can see a 6% increase in open rate and a 109% increase in revenue!”
Many subscribers skim or completely ignore large blocks of text. Visuals allow you to get information across to your subscribers at warp speed.
3. Improve Subject Lines
According to Convince & Convert, 35% of email recipients open an email based on the subject line alone. The opening line is your first chance to grab subscribers’ attention and show them what your brand has to offer.
We recommend using:
- Emojis 👋
- Intriguing language “Don’t miss this limited time offer!”
- Personalizations “Hey, Cara… we think you’ll love these!” (these can increase open rate by up to 50%!)
A subject line is like a first impression, make sure it’s a good one.
4. A/B Test
If you’re looking to try some new ideas with email marketing but are not sure how your subscribers will respond- A/B testing is your next step. Simply put, A/B testing is the process of sending multiple versions of an email out to clients and analyzing how they respond.
For example, to find out what embedded content is most successful for your subscribers, you could send out two separate emails:
- One using infographics.
- The other using a GIF.
If you receive more sales or traffic from one or the other, you’ll know what your subscribers prefer. A/B is often offered by professional services (like Net Atlantic) and can help your business create a clear path to success.
5. Use an Email Marketing Platform
Your options are endless when it comes to choosing an email marketing platform. Services like MailChimp, Constant Contact, and more have free programs where you can design creative and simple emails. However, their free versions leave a lot to be desired. Many need a knowledgeable partner who can support your business as it grows. With a platform like Net Atlantic, you’ll reach more customers, increase engagement, and generate more revenue.
With over 20 years in business, Net Atlantic takes your phone calls, discusses strategy with you, ensures great delivery, and gives you deep, insightful actionable reporting. A pioneer in email marketing, Net Atlantic provides the best combination of a great email campaign sending platform, personal technical support by phone email, and chat, and competitive pricing.
6. Hire a professional
If you’re reading these ideas and feeling overwhelmed, one of the best things you can do for your email marketing is to outsource! Working with an email marketing expert or digital marketing agency, like Bubbly Creative, who can help guide you to choose fonts, subject lines, gather your client list, learn what your subscribers respond to, and send out your emails, can be a big weight off of your shoulders. Why not free up your time to allow you to focus on what you do best?
Email marketing can be wildly impactful for your small business. But doing it well will take some time and effort to master. Don’t worry, Net Atlantic and Bubbly Creative have you covered. It’s time to make your small business pop!
Cara Chatellier is the Founder & Creative Director of Bubbly Creative in Salem, MA. Bubbly Creative specializes in making small businesses POP through digital and content marketing.