Holiday Email Marketing Campaigns: Successful Strategies to Implement This Season

6 Tactics to Drive Engagement and Generate Email Campaign Results

As we are entering Thanksgiving and the December holidays, you are probably starting to plan your holiday email marketing campaigns. Email and ecommerce have grown a lot over the last few years, as more and more people shop and buy online. Even brick and mortar locations can benefit from email reminders this year. Email is critical for getting people to your business.

Here are the key upcoming dates to launch themed email marketing campaigns:

  • Thanksgiving: November 26, 2020
  • Black Friday: November 27, 2020
  • Small Business Saturday: November 28, 2020
  • Cyber Monday: November 30, 2020
  • Giving Tuesday: December 1, 2020
  • Hannukkah: December 10, 2020 through December 18, 2020
  • Christmas: December 25, 2020
  • New Year’s Eve: December 31, 2020
  • New Year’s Day: January 1, 2021

Holiday marketing campaigns can be the holy grail of your business. It is your company’s final push of the year, and we want to tell you how you can make it great. Here is a list of our recommendations for successful holiday campaigns.

1) Use Holiday Buzz Words

Here is a list of phrases and words you can use that are non-denominational and buzz-worthy. These words can really get your customers in the holiday spirit!

Holiday: Cheer, Celebrate, Family, Holiday Food, Happy,

Promotions: Act Fast, Black Friday Deal, Today Only, Holiday Savings, Free Shipping

Showing thankfulness: Thank you, Your Support, Our Appreciation for You

2) Deploy Mobile-Friendly Emails

60.9% of the U.S. buyer population make purchases from their mobile device. You need to make sure your email marketing campaign is mobile-friendly and easy to navigate. If you aren’t, you are going to have an incredible amount of lost sales.

Mobile friendly email is called “responsive.” It displays correctly on phones, tablets, laptops, and desktops, because it responds and renders correctly for best readability. Looks for responsive templates from your email service provider.

3) Align Your Content and Emails

Think about what makes the most sense for your business. What holidays are best for your business? For example, Black Friday deal email promotions would be best for stores that are online and brick-and-mortar. Companies like Best Buy, Target, and Walmart (see below for email) thrive during Black Friday.

But even if your business is a service business, or your products are more virtual, you can still create effective email campaigns around them. Offer savings, specials, discounts, coupons, and freebies to generate some buzz. Everyone wants a deal!

4) Make a Holiday Email Promotional Calendar

Create a calendar with weekly or daily promotions and deals. A visual calendar will make your customers excited. Better yet, it creates a month worth of email content for you.

This calendar will also make you think seriously about your promotions, the spacing of them, and how they may be received. This is your roadmap for the next two months.

5) Use Non-Traditional Holiday Colors

Brown and white, lavender and silver, and blue and white are all non-denominational colors that will stand out beside the obligatory red and green colored emails. The idea here is to stay away from the basic red and green themed emails that fill our inbox.

6) Add a Little Fun into It

Everyone loves graphics, GIFs, and memes! Add in a holiday-themed joke to make your reader’s day a little bit better. Careful use of emojis or holiday-themed graphics will help you with your competition. Have a silly contest to generate response and engagement. Make a simple survey for your subscribers with a holiday theme. Connect in a personal way.

Conclusion

Consider using a carefully planned editorial calendar to schedule and execute relevant, enticing promotions for increased sales this holiday season. Try to connect on a fun or genuine way for increased response. Try to do something a bit different to stand out, connect with your readers, and resonate with your subscribers. Inject some personality and humanity into your messages. These strategies will let your emails shine in all of your reader’s inboxes.

Resources

40 Hot Holiday Subject Lines – https://localiq.com/blog/holiday-email-subject-lines/

Pinterest Board with Holiday Email Designs – https://www.pinterest.com/kg7488a/email-design-thanksgivingblack-fridaycyber-monday/

Embracing Mobile Marketing – https://www.netatlantic.com/resources/articles/article24-2011-is-here-do-you-have-a-mobile-strategy

It’s Time to Get Responsive (Email Format) – https://blog.netatlantic.com/2015/12/18/its-time-to-get-responsive-design/

Experts Guide to Email Marketing – https://www.netatlantic.com/docs/NetAtlantic-ExpertsGuideToEmailMarketing.pdf

Net Atlantic’s Holiday Email Templates – https://netatlantic.com/emailmarketing/holidaytemplates

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