In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery.
But the biggest benefit of all is a little more abstract.
You know that feeling you get right before you hit send? It’s similar to the feeling you get when you’re halfway to work, stuck in traffic, and you suddenly can’t remember whether you shut off the iron. Or the oven. Or some other appliance that could potentially burn down your house. This sensation can include one or all of the following symptoms: pounding heart, shallow breathing, sweaty palms, and a sense of acute dread, helplessness, and/or impending doom. Yikes!
By testing your messages before you send them, you can enjoy the peace of mind that comes with eliminating what’s commonly called “send button anxiety”.
You won’t have to worry about broken links. You won’t need to be concerned about your images displaying properly. And you won’t waste another minute fretting about whether your email will land in more spam folders than inboxes. You’ll know, beyond the shadow of a doubt, that your email will arrive safely and appear exactly as it was meant to.
So eliminating send-button anxiety might be the most abstract benefit of email testing – but we’d argue that it’s one of the most important.
Finally… Stay tuned for a special announcement in next week’s blog about how we can help you get started with email testing – free!