Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.
1. Add it to your sidebar
If you have only been trying to get signups for your email list by placing your signup form in one specific place on your site, a good trick to increase your email opt-ins and get more subscribers is to add the form to the sidebar of your website. By doing this, you will be able to gain subscribers from a larger number of people who are looking to receive your email correspondence.
2. Experiment with different sizes and layouts
Have you always used a yellow button to encourage people to sign up? What would happen if it was green? What type of font do you use for the form names, and how big is it? These variables may not seem huge, but when you tweak many little things like these you can increase your email opt-ins and get more subscribers.
3. Promote on social media
It may seem like a basic element of marketing, but you’d be surprised how many marketers forget to tell people on social media that they have an email list. Simply by mentioning your newsletter or providing a link to a signup form on a Facebook post or tweet, you can increase your email opt-ins and get more subscribers.
4. Keep your form simple
If you are asking people to provide you with more than two or three things about themselves besides their name and email address, there’s a good chance that you are putting off some potential subscribers. If it’s really important that you obtain as much information as possible about people who sign up for your email list, collect this information gradually; start with a few tidbits at signup, then after a week or two send a survey, then another, and so on.
5. Offer top-notch content
So you’ve gotten someone to sign up for your marketing list – great! Deciding where to go from here is integral to the success of your marketing campaign. The main reason that people sign up for your list, after all, is to receive your content. If you become well-known for providing your email subscribers with great content that adds value or presents a new way of thinking about a common issue, you can quickly increase your email opt-ins and get more subscribers from word of mouth referrals alone.
6. Use targeted opt-in messaging
Instead of just adding a generic opt-in form, craft a message that resonates with your targeted audience to spark their interest and gain their trust. Take the time to figure out who you really want on your list in terms of your end goal, which is likely to be moving them from a prospect to a customer. Once you gain an understanding of your audience, you can begin to “speak their language” with your opt-in copy.
Taking steps to increase subscriptions to your email list can be challenging; however, the benefits of compiling a quality opt-in email list far outweigh the challenges. Try as many tactics as possible and remember what works and what doesn’t so that you can consistently gain more subscribers and convert more prospects into customers.