A good call to action accomplishes two things:
1) it tells the subscriber or visitor exactly what they’re getting when they click on something; and
2) it gives them a sense of urgency and immediacy.
Use a command that clearly states what action you want them to take. Which are you more likely to click on: “Click Here” or “Get it Now!”? Would you be more enticed by “Download” or “Download Now, Free!”? Creating a sense of urgency entices your readers to act quickly. Of course, when the action is less urgent, you’ll want to us use a call to action that works better in your overall site design or email (e.g., “Learn More,” “See How It Works,” etc.). Ideally, you want to start your CTA with a verb.
Here are 20 direct action-oriented call to action (CTA) examples:
- Download Now, Free (Download Our Free eBook Now!). People like free downloads and respond to immediacy. These deliver on both.
- Save 20%. You’ve enticed your subscriber with a discount.
- Join Now. Great for membership and social network sites.
- Talk to an Expert. This is a great CTA, if you have any kind of authority site on a subject in which people would want to talk to an “expert.” Also provides more credibility.
- Call for a Free Quote. This is great for anyone that provides pricing quotes. Combine it with useful information about your services.
- Start Your Trial. Let users experience what they’re buying before they buy it. Trial periods are a great way to lure prospects. It’s not too committal and people can form their own opinions by trying your product or service.
- Sign Up Today. This can move the reader to subscribe immediately rather than waiting.
- Get a Free Quote. It’s straightforward and open ended. Offering a free quote is non-committal and one of the best ways to motivate your audience to take action.
- Get It Now! An exclamation point grabs their attention and provides immediacy.
- Get Started Today. If they can get started immediately, you’re catching them when their interest is at an all-time high.
- Act Quickly. Combine this with a time sensitive call to action (offer ends…).
- Reply Today. This can move the reader to take action rather than sitting on it.
- Buy Now. This works great on a big colorful button and you can vary the size, color, font, etc. to really make it stand out.
- Offer Expires. By providing a date in which your offer expires, people are incentivized to act now and ASAP.
- Add to Cart. “Add to Cart” encourages shopping on your site.
- Tell Us What You Think. People like it when companies value their opinions and want to hear from them.
- Tell Us How We’re Doing. You can catch a lot of people’s attention by asking your customers what they think about you.
- Reserve Now. Whenever someone sees the word “reserve,” it implies that there’s a chance there are limited tickets, or there is limited seating, etc.
- Watch This Video Now. A free informational video is on-demand and ready for viewing right now.
- Reserve a Spot Now, Limited Number of Spaces Available. This works very well for GoToMeeting type webinars which have limited virtual seating.