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Hook ’em With Attention-Getting Subject Lines

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In today’s age of technology, we are constantly bombarded by information. From billboards on the highway to radio advertisements to social media and blog feeds, it seems like the onslaught of information never ends.

For this reason, it’s more important than ever before for a marketer to be able to “hook” their reader. If you don’t have a strong hook that makes a prospect or customer want to read more, there’s little chance of gaining your desired conversion from them.

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Time to Get Grandpa to Test Those Unsubscribe Links

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By Ken Magill

The Canadian Radio-television and Telecommunications Commission announced last week it fined online dating company Plentyoffish Media $48,000 for allegedly violating Canada’s anti-spam law by failing to provide an unsubscribe mechanism that was prominently placed or easy enough to use.

Segment, Personalize, and Target Your Subscribers

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Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

When Should I Send Email and How Often?

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Okay, you’ve gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

The Basics of Email Marketing Metrics

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If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.