Salem, MA – June 24, 2015 – Net Atlantic congratulates Ashley Augulewicz (pictured left) and Madeline Thomas (pictured center), both of Beverly High School, on winning the Net Atlantic 2015 Scholarship awards for Science and Technology Achievement, as well as Leadership Achievement, respectively.
If you knew the existence of an email marketing tool that could tell you what your recipients are reading, where to position your material within an email and how to lay it out, you wouldn’t hesitate to jump on board. That’s exactly what heat mapping technology does, but many marketers aren’t taking advantage of this tool – especially as it relates to performance analytics. Once you know more about how heat mapping works and the insights it offers, it makes sense to implement such a solution and start learning more about what makes your target audience tick.
Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. Heck, it determines whether or not you can even knock on that door as email marketers with poor Sender Scores are often not permitted anywhere near the premises! They either have their emails shunted to a spam folder automatically or recipient ISPs outright refuse the delivery of their messages entirely. Your Sender Score is pretty serious business.
For your eye-catching calls-to-action to get clicked on, your carefully crafted and targeted content to get read and engaged with and, heck, your messages even opened altogether, your email needs to first make it into the inbox. And it makes total sense: in order for your email to get interacted with, it needs to get to where it needs to get to in order to be interacted with there. Pretty basic.
But, sadly, there may be times when your mailings don’t get too far past the clicking of the send button, when their handshake with a recipient ISP gets refused outright.
If you want to increase email engagement, you can’t just send more email. Instead of getting a better response, you are just increasing your email sending frequency. It takes more than just, well, sending more to see a positive change in your email campaigns.
Try out the following tips to boost your email subscriber engagement…
Triggered surveys give you rapid insight into the quality of your customer care, your purchasing process, and ways to improve the user experience. By gathering and analyzing data and feedback from your customers (in real-time, no less), you learn more about them and gain valuable insight as to how you might optimize your email marketing programs to better suit them. When you can identify your prospects’ and customers’ needs and pain points, you can address them more quickly and more accurately.
If you want to know how to increase your business, just ask your customers. Why waste time guessing? Just ask. In particular, inquire about what it is your customers expect from you, what features of your product or service they most enjoy, what they think about your customer service, and what exactly you could be improving. Put simply, you possess the ability to track customer satisfaction and dissatisfaction directly by surveying your customers. Plus, the fact that you, as a business, are expressing a desire to hear them out in order to improve their experience with you will always sit favorably with customers.
It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration.
If you’ve found yourself in this situation, you aren’t alone. Of the billions of emails that are marked as spam on a daily basis, many of them are well-meaning marketers who simply made a few mistakes with their email campaign.
Here are a few of the most common reasons that you are having trouble reaching the inbox of your recipients, and some of the best practices to correct these issues.
The term “bounce” as it pertains to email analysis is never a good one. Put simply, a bounced email means that your email was not delivered to the intended recipient. There are a number of reasons that a bounce may occur, but they are divided into two broad categories: a hard bounce and a soft bounce.
So what’s the difference between a hard bounce and a soft bounce, and why does it matter for tracking email metrics?
The job of cultivating donors, engaging target audiences, and building personal relationships are all crucial to achieving fundraising success. With each step in the process, it’s easy to lose sight of the single-most important part of increasing fundraising and volunteerism: conveying gratitude. Below are 7 practices to help you focus on the donor experience, as well as develop and strengthen donor relationships by cultivating an attitude of gratitude: