3 Quick Changes You Can Make in Minutes to Increase Email Engagement

Posted by Net Atlantic Marketing on Mar 5, 2015 4:11:32 PM

The Email Engagement Challenge

Email marketing is an extremely valuable tactic for online marketers, and it's only getting better: according to research firm eConsultancy, revenue from email marketing went up 28% in a single year. The companies who are sending effective messages that build email engagement are finding new prospects and nurturing existing ones down the sales funnel.

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Topics: Email Marketing Best Practices, Email Engagement

Segment, Personalize, and Target Your Subscribers

Posted by Marianne Cellucci on Feb 26, 2015 9:02:41 AM

Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

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When Should I Send Email and How Often?

Posted by Net Atlantic Marketing on Feb 19, 2015 1:20:00 PM

Okay, you've gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

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Topics: Email Marketing Best Practices, Marketing Strategy

The Basics of Email Marketing Metrics

Posted by Net Atlantic Marketing on Feb 12, 2015 2:36:16 PM

If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.

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6 Things You Need to do to Get More Email Subscribers

Posted by Net Atlantic Marketing on Feb 5, 2015 12:09:00 PM

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.

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Topics: List Building Strategies

Top 5 Reasons People Unsubscribe From Your Email Communications

Posted by Net Atlantic Marketing on Jan 29, 2015 11:26:00 AM

Few things are more deflating for an email marketer than experiencing the joy of someone signing up for their email list, only for that person to unsubscribe a few days or weeks later. A prospect should always move down through the sales funnel, but when they unsubscribe from your email communications it means they are going the opposite way.

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Topics: Email Marketing Best Practices, Email Engagement

Automate Powerful Event-Triggered Email Campaigns with Lifecycle Marketing

Posted by Net Atlantic Marketing on Jan 22, 2015 2:46:00 PM

The problem that many businesses today face when it comes to email marketing is talking to the right people at the right time. It can be difficult for a company to understand exactly what type of message their prospects need to hear: after all, someone learning about the products or services that your company offers has different needs than someone who is comparing you to a competitor that they already know about.

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Topics: Lifecycle Marketing, Triggered Email Campaigns

Join us for the 2015 Email Evolution Conference

Posted by Marianne Cellucci on Jan 13, 2015 12:19:00 PM

Plan now to join us for the Email Evolution Conference (EEC15) February 2nd-4th. This year's event is being held at the Intercontinental Miami.

Learn advanced techniques and strategies to improve your email and digital initiatives!

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Topics: Industry News, Marketing Strategy

Ready for 2015? Here are 5 Digital Marketing Trends To Look Out For

Posted by Marianne Cellucci on Jan 8, 2015 12:41:00 PM

As you lay down the foundation of your 2015 marketing outreach strategy, you'll need to stay ahead of the curve by connecting with your audience through your online marketing efforts. In 2015, it's going to be all about micro-targeting, paid media, targeted content, responsive design, and marketing automation. Over the last few years we've observed that marketers have been focused on better targeting strategies—one-to-one communications—for engaging customers and prospects, rather than one-to-many.

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Topics: Industry News, Marketing Strategy

The Best of our Blog 2014

Posted by Miller Ramos on Dec 31, 2014 11:13:00 AM

As we close out the year and think back on how the industry has continued to evolve and thrive, it becomes readily apparent that, despite the many changes in technology and consumer habits we've seen, email still remains the best way to reach your audience. You get that. So do we. To that end, this blog has been your source for email marketing best practices, tips and strategies.

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Topics: Net Atlantic News, Email Marketing Best Practices

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