During our 20 years in the business, we’ve gotten every kind of support call imaginable from customers who have gotten themselves into all kinds of tricky email marketing situations.
To help you avoid the same scenarios, I thought I’d put together a list of best practices you should always implement in your email marketing program. I’m also including some things you should never do. The idea is to help save you time, avoid mistakes and preserve your sender reputation.
In case you were wondering, the CAN-SPAM Act of 2003 has nothing to do with the surprisingly tasty spiced pork product which comes in a CAN and is called SPAM.
Even if you use the same email template over and over again, you should still test your message every single time. Why?
A Little Something Called Human Error.
Want to easily create and send emails that will display perfectly on any device?
The wait for our Responsive Email Designer (RED) is almost over!
Remember that slightly embarrassing email address you created back in 1995? The one that was a combination of your astrology sign, your birthday and some other cute innuendo? Yeah, that one. You’re probably not using it anymore, but that doesn’t mean that AOL (or any other email service) isn’t still accepting email at that address!
How can this be? Well, your old email address might now be a Spam Trap.
The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.
That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!
Our new, highly accurate Geolocation Tracking and Reporting feature provides a deeper level of demographic detail that enables you to better target your campaigns. It takes the guesswork out of knowing exactly where your emails are going – and it’s fully integrated into Net Atlantic’s Professional and Enterprise Editions!
Why should you care?
OK, kids… Grab a mug of hot chocolate and gather around the fire. I have a question for you:
Do you believe in miracles?
What if I told you that it’s easy to take the results of your email campaigns from so-so to extraordinary? That’s the miracle of technology – specifically clickstreaming and interest tracking – and it can have a very real, positive impact on your ROI. How? Read on!
Verizon recently sent a letter to its customers stating that they would deactivate any email accounts that had not been active within the last 180 days (6 months). After that, any messages sent to these email addresses will bounce. But there’s more to this story.
Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?