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Always vs. Never: Tips For Email Marketers

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During our 20 years in the business, we’ve gotten every kind of support call imaginable from customers who have gotten themselves into all kinds of tricky email marketing situations.

To help you avoid the same scenarios, I thought I’d put together a list of best practices you should always implement in your email marketing program.  I’m also including some things you should never do. The idea is to help save you time, avoid mistakes and preserve your sender reputation.

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A Little SPAM History Lesson. Just Because.

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In case you were wondering, the CAN-SPAM Act of 2003 has nothing to do with the surprisingly tasty spiced pork product which comes in a CAN and is called SPAM. 

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Why You Should ALWAYS Test Your Emails Before You Hit Send

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Even if you use the same email template over and over again, you should still test your message every single time. Why?

A Little Something Called Human Error.

What Are Spam Traps – And How Can You Avoid Them?

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Remember that slightly embarrassing email address you created back in 1995? The one that was a combination of your astrology sign, your birthday and some other cute innuendo? Yeah, that one. You’re probably not using it anymore, but that doesn’t mean that AOL (or any other email service) isn’t still accepting email at that address!

How can this be? Well, your old email address might now be a Spam Trap.