We’re back with Part 2 of our 4-part series on tweaking your holiday email campaigns for extraordinary results!
In Part 1, we talked about the “usual suspects”: how to craft compelling subject lines and use personalization to get your subscribers’ attention during this very busy time of year. If you missed that post, you can read it here. And make sure you scroll all the way to the end – we included a handy list of key dates to help you with your holiday campaign planning!
And now, on to Part 2. It’s all about the importance of setting campaign goals before your emails go out, so you have a defined way to measure their success.
Ready? Get set… Goals!
The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.
We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.
Clickstream and interest tracking enable you to gain valuable insights into what visitors to your site are doing, and as a result, how effective your email campaigns really are. By applying this knowledge, you can craft more powerful campaigns – and see significant improvement in your results.
As part of Net Atlantic’s goal to promote a healthy work/life balance for our employees, we have a unique sabbatical program.
What’s a sabbatical? Well, once an employee has been with us for 7 years, they are able to take three months off to travel, focus on creative projects, take classes, volunteer, or use the time in whatever way will best help them restore their energy and refresh their perspective.
Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
At Net Atlantic, we’ve always believed in the value of using detailed data and reporting to improve email deliverability and overall ROI. So we were thrilled to see that Google has introduced Gmail Postmaster Tools.
You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. However, there aren’t many content marketing formats that are successful across multiple channels and numerous campaigns. Email marketing is the exception to that principle, as it’s one of the best tools you can count on for purposes of ROI. Here’s why email is so useful and some tips on what you can do to harness that power.
Salem, MA – June 24, 2015 – Net Atlantic congratulates Ashley Augulewicz (pictured left) and Madeline Thomas (pictured center), both of Beverly High School, on winning the Net Atlantic 2015 Scholarship awards for Science and Technology Achievement, as well as Leadership Achievement, respectively.
If you knew the existence of an email marketing tool that could tell you what your recipients are reading, where to position your material within an email and how to lay it out, you wouldn’t hesitate to jump on board. That’s exactly what heat mapping technology does, but many marketers aren’t taking advantage of this tool – especially as it relates to performance analytics. Once you know more about how heat mapping works and the insights it offers, it makes sense to implement such a solution and start learning more about what makes your target audience tick.
Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. Heck, it determines whether or not you can even knock on that door as email marketers with poor Sender Scores are often not permitted anywhere near the premises! They either have their emails shunted to a spam folder automatically or recipient ISPs outright refuse the delivery of their messages entirely. Your Sender Score is pretty serious business.