Time to Get Grandpa to Test Those Unsubscribe Links

Posted by Ken Magill on Mar 30, 2015 12:13:00 PM

The Canadian Radio-television and Telecommunications Commission announced last week it fined online dating company Plentyoffish Media $48,000 for allegedly violating Canada's anti-spam law by failing to provide an unsubscribe mechanism that was prominently placed or easy enough to use.

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Topics: Industry News

Leverage The Power of Email Automation

Posted by Net Atlantic Marketing on Mar 26, 2015 11:24:00 AM

Make email truly work for you through the power of automation. With it, you can set up and deploy a multitude of microcampaigns comprised of one-off messages sent in response to predetermined triggers like purchases being made, anniversary dates being reached, or sign ups getting generated. No more hovering over the SEND button and waiting for such events to turn up. Nope. The campaigns just run themselves and they hit SEND for you.
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Topics: Transactional Email, Email Automation, Triggered Email Campaigns

What One-Off Triggered Email Campaigns Should You be Using?

Posted by Miller Ramos on Mar 19, 2015 11:52:00 AM

When people talk about drip campaigns, they typically refer to those campaigns that are automatically executed over a period of time, very often comprised of a couple different messages sent off every now and again. But, really, email marketing automation is also inclusive of those campaigns that are comprised of a single message made in direct response to a single event. That is to say, drip campaigns of only one message. And, really, it's the constant firing off of these disparate one-off messages without your having to do so individually that constitutes part of what makes email marketing automation so useful.

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Topics: Transactional Email, Email Automation, Triggered Email Campaigns

Increase Engagement With Triggered and Transactional Emails

Posted by Net Atlantic Marketing on Mar 12, 2015 3:26:42 PM

Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.

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Topics: Transactional Email, Email Automation, Triggered Email Campaigns

3 Quick Changes You Can Make in Minutes to Increase Email Engagement

Posted by Net Atlantic Marketing on Mar 5, 2015 4:11:32 PM

The Email Engagement Challenge

Email marketing is an extremely valuable tactic for online marketers, and it's only getting better: according to research firm eConsultancy, revenue from email marketing went up 28% in a single year. The companies who are sending effective messages that build email engagement are finding new prospects and nurturing existing ones down the sales funnel.

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Topics: Email Marketing Best Practices, Email Engagement

Segment, Personalize, and Target Your Subscribers

Posted by Marianne Cellucci on Feb 26, 2015 9:02:41 AM

Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

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When Should I Send Email and How Often?

Posted by Net Atlantic Marketing on Feb 19, 2015 1:20:00 PM

Okay, you've gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

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Topics: Email Marketing Best Practices, Marketing Strategy

The Basics of Email Marketing Metrics

Posted by Net Atlantic Marketing on Feb 12, 2015 2:36:16 PM

If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.

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6 Things You Need to do to Get More Email Subscribers

Posted by Net Atlantic Marketing on Feb 5, 2015 12:09:00 PM

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.

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Topics: List Building Strategies

Top 5 Reasons People Unsubscribe From Your Email Communications

Posted by Net Atlantic Marketing on Jan 29, 2015 11:26:00 AM

Few things are more deflating for an email marketer than experiencing the joy of someone signing up for their email list, only for that person to unsubscribe a few days or weeks later. A prospect should always move down through the sales funnel, but when they unsubscribe from your email communications it means they are going the opposite way.

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Topics: Email Marketing Best Practices, Email Engagement

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